Downtown Dubai

New Year's Gala


2015 ■ – Youtube Channel App

Youtube Channel App

New Year’s Eve Gala

The Downtown Dubai New Year’s Eve Gala, is a dazzling never-before-seen show of fireworks, LED light and laser beam displays, and also the world’s most-watched New Year’s Eve spectacle.

The event is live streamed in the DowntownDubai official youtube channel with four different camera angles including an aerial view from three drones which were introduced in 2014, for the complete effect. Additionally, live feeds of the event were telecast over major international channels reaching billions of people around the world.

One experience / Multiple views

Burj Khalifa view

Drone view

Helicopter view

Fountain view

The event was divided in 3 stages

Before the event we prepared a teaser banner campaing and a youtube video

that reached 7.546.013 views in English and 1.690.753 in the Arabic version.

During the event Four drones were launched in the DubaiMall area

and broadcast the live event on the official EMAAR Youtube Channel.

at the same time the people extended their experience with a “Fireworks Creator app”

were they were able to play and create different kinds of fireworks.

After the show was possible to re-watch, share and follow the event.







Art Director,

UI Designer,


For this project my responsibility was to customize a youtube channel and create a responsive website to reach tablet and mobile users so everybody have the option to see the Burj Khalifa’s celebrations live updates, switch between camera angles or just sit and relax watching the new year’s eves festivities.


Proximity BBDO, Copywriter: Shweta Suvarna

Arabic Copywriter: Celine Barakat

Finalizer: Syed Rashid Ali

Burj Khalifa & Downtown Dubai 2015 New Year's Gala

To learn more about this project please visit the next link

Dubai 2015 New Year's