Downtown Dubai
New Year's Gala
Youtube Channel App
New Year’s Eve Gala
The Downtown Dubai New Year’s Eve Gala, is a dazzling never-before-seen show of fireworks, LED light and laser beam displays, and also the world’s most-watched New Year’s Eve spectacle.
The event is live streamed in the DowntownDubai official youtube channel with four different camera angles including an aerial view from three drones which were introduced in 2014, for the complete effect. Additionally, live feeds of the event were telecast over major international channels reaching billions of people around the world.
One experience / Multiple views
Burj Khalifa view
Drone view
Helicopter view
Fountain view
The event was divided in 3 stages
Before the event we prepared a teaser banner campaing and a youtube video
that reached 7.546.013 views in English and 1.690.753 in the Arabic version.
During the event Four drones were launched in the DubaiMall area
and broadcast the live event on the official EMAAR Youtube Channel.
at the same time the people extended their experience with a “Fireworks Creator app”
were they were able to play and create different kinds of fireworks.
After the show was possible to re-watch, share and follow the event.
— DATE
2015
— CLIENT
EMAAR
PROPERTIES / PROXIMITY BBDO
— ROLE
Art Director,
UI Designer,
Illustrator.
For this project my responsibility was to customize a youtube channel and create a responsive website to reach tablet and mobile users so everybody have the option to see the Burj Khalifa’s celebrations live updates, switch between camera angles or just sit and relax watching the new year’s eves festivities.
— CREDITS
Proximity BBDO, Copywriter: Shweta Suvarna
Arabic Copywriter: Celine Barakat
Finalizer: Syed Rashid Ali
